insight
INFORM  |  INSPIRE  |  INFLUENCE
The intelligence briefing for UK infrastructure
Advertising & Partnership Opportunities

Put your brand in front of the people shaping UK infrastructure.

Insight combines daily news, sector-specific intelligence, long-form analysis and specialist audiences across highways, rail, public transport, construction, utilities, technology and safety.

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OUR REACH

Built around a daily infrastructure audience.

Insight gives partners repeated visibility across a specialist audience following the people, projects, policy and technology shaping UK infrastructure.

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Daily readers
Established Insight daily audience.
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Weekly audience opportunities
Five weekday editions at current daily distribution.
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Monthly audience opportunities
Approximate four-week delivery opportunity.
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Specialist sectors
From highways and rail to utilities, aviation, technology and safety.
Weekly and monthly figures are audience-opportunity extrapolations from the current ~25,000 daily distribution and should not be read as unique-user counts.

Partnership packages

Every package below maps directly to the standard display inventory shown on this page, so advertisers can see exactly which formats are included. Section Hero Sponsorship is a separate premium product and is not included within any partnership package. All prices are exclusive of VAT. Pay annually and receive 12 months for the price of 10 — two months free.

FULL-SITE PREMIUM

Platinum Partner

£725 per month + VAT
  • Homepage Billboard — 970 × 250: premium homepage campaign rotation
  • Half Page — 300 × 600: priority side-rail placement on relevant content
  • Standard MPU — 300 × 250: rotation across story grids and article pages
  • Story Inline — 728 × 90: placement within selected long-form stories
  • Sponsored Content Card — 640 × 360: one promoted campaign card per month
  • Monthly creative swaps and priority scheduling included
PAY ANNUALLY: 2 MONTHS FREE — £7,250 + VAT for 12 months
SECTOR + HOMEPAGE

Gold Partner

£500 per month + VAT
  • Homepage Billboard — 970 × 250: rotating homepage presence
  • Standard MPU — 300 × 250: rotation within selected sections
  • Story Inline — 728 × 90: article-page rotation in the agreed sector
  • Sponsored Content Card — 640 × 360: one promoted campaign card per quarter
  • Creative refresh every two months included
PAY ANNUALLY: 2 MONTHS FREE — £5,000 + VAT for 12 months
CORE DISPLAY

Silver Partner

£375 per month + VAT
  • Standard MPU — 300 × 250: rotating placement across agreed story grids
  • Story Inline — 728 × 90: rotating placement within selected article pages
  • Inline Leaderboard — 970 × 180: rotation between editorial modules where inventory is available
  • Targeting to one agreed editorial sector
  • Quarterly creative refresh included
PAY ANNUALLY: 2 MONTHS FREE — £3,750 + VAT for 12 months
ENTRY DISPLAY

Bronze Partner

£112.50 per month + VAT
  • Standard MPU / Partner Tile — 300 × 250: shared rotation with other Bronze partners
  • Placement within selected story-grid or article-page inventory
  • One supplied creative live at a time
  • Creative replacement by agreement
PAY ANNUALLY: 2 MONTHS FREE — £1,125 + VAT for 12 months
ANNUAL PARTNER OFFER: Pay for 10 months upfront and receive the full 12-month partnership — 2 months free across every partnership level.
PREMIUM EXCLUSIVE INVENTORY

Section Hero Sponsorship

BESPOKE sector deal + VAT

Own the most prominent advertising position on an agreed Insight sector page. Section Hero Sponsorship is sold separately from Platinum, Gold, Silver and Bronze partnerships, protecting its exclusivity and giving advertisers a clear category-ownership opportunity.

  • Desktop Hero — 1200 × 250: premium position above the nine-story sector news grid
  • Mobile Hero — 320 × 120: responsive creative for mobile readers
  • Exclusive sector association: available across agreed sections including Highways, Rail, Public Transport, Construction, Safety, Technology, Utilities, Infrastructure and Aviation
  • Direct click-through: creative links to the advertiser's chosen campaign or landing page
  • Creative swaps: campaign artwork can be refreshed by agreement during the booked period
  • Limited availability: one primary hero sponsor per sector at any one time

Pricing is agreed separately according to sector, campaign period and availability.

Insight display-ad specifications

Creative should be supplied as JPG, PNG or WebP. HTML5 can be supported by agreement. Keep important text and logos inside the central 80% safe area, particularly for responsive hero placements.

PLACEMENTDESKTOP CREATIVEMOBILE CREATIVEBEST USE
Header Leaderboard728 × 90 px320 × 100 pxPersistent brand visibility near the top of the site.
Homepage Billboard970 × 250 px320 × 180 pxPremium campaign / launch creative.
Section Hero Advert1200 × 250 px320 × 120 pxExclusive or high-impact sponsorship of Highways, Rail, Safety, Technology and other section pages.
Inline Leaderboard970 × 180 px320 × 120 pxBetween editorial modules, Resource Hub and archive content.
Standard MPU300 × 250 px300 × 250 pxStory grids, side rails and responsive content blocks.
Half Page / Portrait300 × 600 px300 × 600 pxHigh dwell-time side-rail placement on desktop and stacked mobile pages.
Story Inline728 × 90 px320 × 100 pxWithin article pages, positioned between content sections.
Sponsored Content Card640 × 360 px image640 × 360 px imageNative sponsored-content card using a 16:9 editorial image.
Recommended file limits: 250 KB or less for standard display creative; up to 500 KB for section hero/billboard creative. Supply 2× resolution versions where practical for high-density displays. Avoid baking very small body copy into graphics.

Section sponsorship inventory

Every major Insight vertical has its own CMS-managed hero advertising position, allowing a campaign to own a specific audience rather than appearing generically across the whole site.

Core sections

Highways • Rail • Public Transport • Construction • Safety • Technology

Specialist sections

Utilities • Infrastructure • Aviation • People • Analysis • Opinion • Resource Hub

Build a campaign around your audience.

We can combine homepage display, section sponsorship, story-page inventory and newsletter advertising into one campaign.

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